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CBS sees unbelievable upside in sports betting | Media - Ad Age

Register to become a member today. You'll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital and CMO Strategy To get unlimited content and more benefits, check out our Membership page We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Already a member? Log in or go back to the homepage . CBS sees 'unbelievable upside' as sports betting starts to grow Illustration and animation by Tam Nguyen/Ad Age When the Supreme Court struck down a federal ban on sports betting earlier this year, many people wondered whether widespread access to gambling would help or hurt the TV networks that pay millions for the rights to broadcast live games. One of the networks, CBS Corp., has an early answer: The bet is paying off. With sports books already started in three new states, CEO Leslie Moonves said CBS has seen new betting-related ad dollars flow into a station in Philadelphia and that he expects to see a similar boost in New York. "We're extremely excited," he said on today's CBS earnings call.

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